The return of Narendra Modi government to the Center is certain once again. Women-centric schemes like Lakhpati Didi are expected to get a boost in this new government. There are many schemes which have played an important role in making women self-reliant. Under this, women are not only focusing on their own business but are also seen generating employment. One such woman is Manu Gulati, founder of Loops n Knots. Manu Gulati has got the benefit of KVI scheme under Khadi and Village Industries. Through this, she is not only running her business but also providing employment to many women.
What kind of business are you doing?
Ambala’s MSME businessman Manu Gulati is engaged in making handmade jewelery and items. He founded Loops N Knots in 2010. At the same time, he emphasized on expanding his business through Walmart Vridhhi Program in the year 2022. This program improved their brand packaging. They streamlined their logistics by taking advantage of online advertisements. With Walmart’s growth he got the opportunity to launch IqTara International. This unit is located in Ambala. Let us tell you that this program was started for those who are interested in small business.
How did you start your business?
Manu Gulati tells that the Loops N Knots business was started from home with a small setup and limited materials. But the real success came when I got the opportunity to join the Walmart Growth Program. This program gave me the opportunity to learn a lot about growing an online business, from marketing to customer service. Our sales have increased by a spectacular 30 percent since the Walmart Growth Program. In the future, we plan to increase sales in both domestic and international markets, while also focusing on the development of Iktara International.
Benefits of KVI Scheme
Manu Gulati tells that I got the benefit of a KVI scheme under Khadi and Village Industries. I submitted my proposal, which was approved, and I got 35% subsidy grant for the machinery and the entire project.
Focus on providing employment
According to Manu Gulati, her business is completely run by women. She is giving employment to 6 women. Manu Gulati says that my focus has been on training and ensuring that the work is of high quality. According to Manu Gulati, she wants to provide eco-friendly handicrafts to the people.
