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The brand value of Neeraj Chopra, who won the silver medal in the javelin throw event of Paris Olympics, has increased to Rs 335 crore. He has left behind Indian cricketer Hardik Pandya. Pandya’s brand value is Rs 318 crore.
Along with the brand value of Neeraj, the annual endorsement fee has also increased. Apart from Neeraj, the endorsement fees of Manu, who won two bronze in Paris Olympics, and Vinesh, who reached the final in 50 kg weight category in wrestling, have also increased.
Whereas the brand value of Virat Kohli has increased by 29 percent. He has become India’s most valuable celebrity. He has left behind Bollywood kings Shahrukh Khan and Ranveer Singh.
Neeraj Chopra’s valuation increased from Rs 248 crore to Rs 335 crore.
According to the Economic Times, Neeraj Chopra’s brand value has increased from US$29.6 million (Rs 248 crore) to more than US$40 million (approximately Rs 335 crore). Before the Olympics, Neeraj’s brand value was similar to that of Indian all-rounder Hardik Pandya, but now he has gone ahead of him.
Hardik Pandya’s brand value is approximately US$38 million (Rs 318 crore). Hardik is ranked fifth in the brand value of Indian cricketers.
Increase in endorsement fees of players who win Olympic medals
Neeraj Chopra’s endorsement fees have also increased. His endorsement fees have increased from Rs 3 crore to Rs 44.5 crore per deal annually. Whereas Manu Bhaker’s endorsement fee has increased from Rs 25 lakh per deal annually to Rs 1.5 crore.
Manu has recently signed a brand endorsement deal worth Rs 1.5 crore with a company selling soft drinks. Similarly, Vinesh Phogat’s endorsement fees have increased from Rs 25 lakh annually to Rs 75 lakh to Rs 1 crore.
According to the report of Economic Times, there is a competition to make the athletes who performed well in the Paris Olympics the face of the brand in categories like packaged food, health, nutrition, jewellery, banking and education.
Kohli is the celebrity with the highest brand value
According to Kroll’s recently released Celebrity Brand Valuation Report 2023, Virat’s brand value has reached $22.79 million (Rs 1904 crore). Which is much more than Bollywood’s king Shahrukh Khan and Ranveer Singh.
Virat Kohli is at the forefront in terms of sponsorship. Ranveer Singh is at second place, whose brand value is 20.31 million dollars (Rs 1703 crore). After this, Shahrukh Khan has secured the third position with a brand value of $12.07 million (Rs 1012 crore).
Dhoni after Virat in brand value of cricketers
According to Kroll Celebrity Brand Valuation Report 2023, Dhoni is next to Virat in the brand value of cricketers. Kohli’s brand value is $227 million (Rs 1904 crore).
Whereas Dhoni is far behind him. Dhoni’s brand value is 95 million dollars (Rs 797 crore). Master blaster Sachin Tendulkar is at third place. His brand value is 91 million dollars (Rs 763 crore). Dhoni and Sachin have retired from cricket. Dhoni still plays for Chennai Super Kings in IPL. Rohit Sharma is at fourth place with $41 million (Rs 343 crore). While Hardik Pandya is in fifth place. His brand value is US$39 million (Rs 318 crore).
Manu is the first Indian to win two medals in the same Olympics
Manu, a resident of Jhajjar, Haryana, had won bronze in the Women’s Individual 10 meter Air Pistol and in the mixed event along with Sarabjot Singh. She is the first Indian to win two medals in the same Olympics.
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