FSSAI to food companies, Remove ‘100% fruit juice’ claim from labels and ads Remove ‘100% fruit-juice’ claims from labels and advertisements: FSSAI directs food companies, says – Companies are wrongly marketing fruit juice.

FSSAI has directed all food companies to remove the claims of ‘100% fruit juice’ from the labels and advertisements of their fruit juices with immediate effect. Food Safety and Standards Authority of India (FSSAI) issued a statement on Monday (June 3) giving this information.

Not only this, FSSAI also directed all food companies to phase out their existing pre-printed packaging materials before September 1, 2024.

Food business operators are marketing fruit juice wrongly.
FSSAI said, ‘We found that many Food Business Operators (FBOs) are wrongly marketing various types of reconstituted fruit juices and claiming that they are ‘100% fruit juice’.

No provision for ‘100%’ claim in Food Safety and Standards Regulation
FSSAI further said, ‘After investigation, the food regulator has come to the conclusion that as per the Food Safety and Standards (Advertising and Claims) Regulations 2018, there is no provision for making ‘100%’ claim.

Companies are making fruit juice using water and fruit concentrate or pulp.
The food regulator said such claims are misleading. Especially in those conditions when the main ingredient of fruit juice is water. Whereas the primary ingredient fruit is present in very limited quantity, for which the company claims ‘100%’. However, companies are reconstituting fruit juice using water and fruit concentrate or pulp.

Food companies should mention the word ‘reconstituted’ in the ingredient list of juices.
As per the food laws of India, it is mandatory for food companies to mention the word ‘reconstituted’ in the ingredient list next to the name of juice reconstituted from concentrate.

Additionally, if the nutritive sweeteners exceed 15gm/kg, the product must be labeled as ‘Sweetened Juice’.

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