There is an interesting story behind the name of Mercedes-Benz, which is famous worldwide for its luxury cars. Company CEO Sten Ola Kallenius shared this story during an interview. Now the media clip of this story is going viral on social media. Media clip of how the famous car manufacturer brand Mercedes-Benz got its name.
Speaking to American lawyer and businessman David Rubenstein, CEO Stan Olah explained that the car company was initially named Daimler when it was founded by Gottlieb Daimler in 1886. Daimler’s chief engineer at that time was Wilhelm Maybach.
Fifteen years later, Austrian industrialist Emil Jellinek commissioned Daimler and Maybach to design an engine for racing purposes. Fifteen years later, Austrian industrialist Emil Jellinek commissioned Daimler and Maybach to design an engine for racing. Jellinek wanted to win in a car race in Nice, France.
Daimler and Maybach actually fulfilled Jellinek’s wish. He made it a car with a powerful engine and was happy with the car which won the Jelinek race. He set a condition that this car should be named after his daughter Mercedes.
Daimler also liked the name and decided to name the car ‘Mercedes’, although he retained his company’s original name. According to Källenius, the reason for choosing such a name was because Daimler himself liked it, and it then became part of the globally popular brand, Mercedes-Benz.
‘Mercedes’ as a brand name
According to the Mercedes-Benz website, ‘Mercedes’ was registered as a brand name on June 23, 1902, and was legally adopted by the company on September 26.
